Dopamine Dressing for the Conscious Kid

Bennie & the Jets was born out of a lightbulb moment during one of many Covid lockdowns. With Elton John’s song playing in the background, founder Suia Westbrook dreamt up a place where fun, sustainable, and beautifully made kids’ clothing could come together — pieces that spark joy while treading lightly on the planet. 

 

A few years later, I found myself on maternity leave with my second girl and ready for a new kind of challenge. After seven years of planning childrenswear for one of New Zealand’s largest retailers, taking over Bennie & the Jets felt like fate — the perfect mix of creativity, purpose, and heart. Our mission is simple: to offer thoughtfully made, long-lasting pieces you’ll love, pass on, and treasure. Because buying less, choosing well, and making it last never goes out of style.