Question 1

New Kids in the House

Accepted Answer

New Kids in the House is a sustainable future kidswear label. They collect and process used fabrics to create new and timeless designed kids clothes. Their goal is to create sustainable kids fashion and make a statement against the fast fashion madness that surrounds us everyday. As kids of the 90s, they are inspired and driven by the colorful and fearless memories of their youth. Sarah and Florian run their business with their friend Hamdi. All of their products are handmade with love in their small studio in South Germany.

Question 2

Engel Natur

Accepted Answer

A family-owned company that has been making underwear and clothing for 85 years. By using untreated cotton in 1982 the company started to concentrate on natural textiles in an exemplary and consistent way.

Today, the collection covers underwear and clothing for babies and kids, underwear for adults, a small range of outerwear in pure merino wool or merino wool and silk for children and adults, fleece and boiled wool clothing in soft, cosy merino wool for babies and children, fleece clothing for adults and specially developed garments for prematures.

Besides organic cotton they use the finest organic merino virgin wool and natural organic merino virgin wool with silk. All the dyestuffs they use are free from heavy metals and have always been free from harmful AZO-dyes. For colouring the woollen textiles they use only reactive dye, which compounds particularly well with fibre and stands out for its excellent fastness. They abstain from any kind of chemical finishing with their textile processing.

Basically all used agents should be bio-degradable and must not pollute soil, air and water. All the materials used are nickel-free, and buttons are made from natural, renewable raw materials. In order to guarantee a high quality level certain requirements have to met such as: light fastness, resistance to spittle, fastness to perspiration, washing and shrinking.

Engel Natur has these properties, along with the maximum residue limits for substances harmful to health and the environment, monitored at regular intervals by independent certified environmental laboratories and institutes.

Question 3

YKRA Kids

Accepted Answer

YKRA (pronounced eek-rah) was founded by designer Balázs Lakatos from the basement of a bar in downtown Budapest in 2011, with the goal of creating a  vintage style hiking backpack for everyday use. They make long-lasting quality products that have the look and feel of a bygone era using a thick and durable cotton canvas originally made for tents. Inspired by the hiking culture of 1970’s eastern Europe, the canvases come in a variety of vivid colors.

Their mission: to inspire people to spend more time in nature and enjoy everyday adventures.

All YKRA products are handcrafted in Hungary, in Europe, supporting local businesses and creating meaningful jobs. 
They use natural materials that will decompose at the end of their life cycle, without harming the planet. They source high-quality leather from Italy, cotton canvas from the Czech Republic, and the metal accessories and webbing is made in Hungary. 
They use traditional manufacturing methods. The combination of high-quality materials and attention to detail lead to long-lasting products that age beautifully and acquire a patina. As a responsible company, they will always repair any product that has defects in materials or workmanship, regardless of the age of the product, always encouraging you to use them for as long as possible, to minimize your environmental footprint.

Question 4

Silly Silas

Accepted Answer

A family-owned brand, established in Stockholm, Sweden, by Terry, a mother of two boys. Silly Silas has embarked on a journey to reinvent traditional tights with braces into new versions that fit the modern world our kids live in. This beautiful tradition originates from the Czech Republic, where Terry’s roots are. Silly Silas mission is and has always been to support and cherish these decades-old, traditional, family-owned productions and artisans in the EU, making sure that this local craft won’t slowly vanish. Now available in more than thirty-five countries all across the world, the goal at Silly Silas is to create sustainable, timeless, and practical tights that kids will love.

Silly Silas cares for the little ones as well as the future of our Planet Earth - they’ve been awarded the top certifications in the textile sector, and are proud to carry OEKO-TEX Standard 100, GOTS, and RWS certifications.

Question 5

Tnin Shoes

Accepted Answer

Founders Juliana Lawson and Darren Enthoven created tnin shoes while living in London, both previously working in the fashion industry they discovered a gap in the market that could make a change to produce sustainable shoes for children.

All the materials are locally sourced: Canvas made from textile waste and recycled PET bottles, recycled denim, organic cotton, I’m green EVA made from Brazilian sugar cane which is used to make the insoles, non-toxic water-based adhesives and recycled Kraft cardboard for the packaging materials.

Discovering these unique materials was an exciting project but what proved to be difficult was finding a factory to manufacture the shoes, as most factories didn’t meet their sustainability criteria or didn’t believe in tnin shoes concept of shoes made by hand in the traditional way. This only made them more determined, so with the help of a local Shoemaker in Franca, São Paulo, they opened their own boutique factory nestled in between the factories we had previously looked at.

Bennie & the Jets

Frequently asked questions

New Kids in the House

Engel Natur

YKRA Kids

Silly Silas

Tnin Shoes